Reasons to Invest in Custom Software development as a Start-up

Businesses nowadays of any length require software development and solutions to unlock bigger revenues and ROI. If a start-up decides to take the digital route, it will save a lot of time, money, and effort. With complete features and components, your start-up gets on the road of continuous improvement and doesn’t limit your ability to think outside the box. 

Custom software development is not only accessible to high enterprises and industries. Start-ups tend to opt for custom software development that meets their requirements according to their business style. 

What is Custom Software Development?

Custom software development is made to meet the needs of specific users and organizations, unlike shelf software. Custom software solutions are niche-specific and are used by various industries such as healthcare, real estate, finance, banking,  IT companies, Marketing agencies, and call centers. Purchasing your own tailored software solution gives you more room to be creative, bring innovations, and improve the overall experience. Your efforts should meet their versatile preferences as your clients evolve and require new changes and innovations. 

What is Commercial Software Solutions?

Commercial software solutions are ready-made software that is ready to use with its own features and components. Off-the-shelf software that you can install right after buying. The prime example of commercial software is “Microsoft office” ;it comes with its own features and  it doesn’t give you freedom to tailor it according to your requirements. Custom software development is also referred to as bespoke software solutions. 

1. Personalized Customer Experience

There is no doubt that customer experience is vital nowadays for any business. As a startup, you need to build and retain customers by providing products and services that provide value and generate sales. The main reason to invest in a custom software solution is that you can experiment with your work because of the variety provided to you. Bespoke software solutions also give you the ability to meet various clients’ preferences.

For example, mega and leading service providers such as Netflix and Amazon prime use the custom software solution to identify their customers’ liking. Customers should have no hurdles while researching your product/services. They should easily browse you, search and purchase from you. This will abundantly reduce the service calls that your representative has to take. Your customer takes the benefit of the automation itself and takes care of membership, pricing plan, renewal, shipping details, and recurring purchases without your intervention. With a custom software solution, your customer experience is automated and hassle-free. In comparison, your team tasks are distributed into something more value-driven. 

2. Easy Software Integrations

Custom software solutions come with integration options. You can integrate your bespoke software with different business applications. Some products have their own developmental techniques and require integration. It allows your start-up to automate their whole processes by integrating with other software. Easy software integration helps you serve every element of business in one go. This method saves a lot of hassle and increases productivity. 

3. Strengthen Security

With custom software solutions, a security breach is not an option. You don’t have to go through lawsuits, loss of customers, or vandalized reputation in the market. These are not the things to play with when it comes to your startup. Employing all the security precautions is a must in this decade of hackers and privacy invaders. Data is the most important component of any organization, and depending on any default measures is not a solution to protect it. 

Hiring someone who will create a custom software solution for you is far better for your security than trusting commercial software. 

4. Reduce Complexity

You invest in your startup, set up a system, developers, marketing agency, and ensure proper efficiency and productivity. Everything is on point, but what if you make a poor or cheap software choice and face technical difficulties at every step. When your startup scales, your requirements will be different, and the process will be changed

You will require software that caters to all your needs at every step and won’t require constant updates. The vendor will design your custom software according to your company’s structure and flow. It gives your start-up more leverage to eliminate errors and build more flexible developmental techniques towards scalability.

5. Better Productivity & Cost Effectiveness

Off-the-shelf software comes with its own features and components. It may seem that a custom software solution is all about cost, but it’s not the case. It’s better to develop software for your company in which you can have a smooth process with your team and adapt right from the first moment.

This is not an extra cost to your company; it is actually saving the extra cost that would require buying more resources so your company can be adaptable to the commercial software. 

As indicated by Forbes, a portion of the product advancement patterns to look out for in 2021 are local application improvement, IoT, Big Data, AI, and CI/CD, among others. Work with an organization that represents considerable authority in this large number of fields. Preferably, their client portfolio shouldn’t just incorporate new businesses and SMBs and endeavors.


It doesn’t make any difference whether you own a startup, SMB, or venture, completely utilitarian, custom programming advancement administrations are of great importance, considering how they add to efficiency and ROI.

You can stay updated with changes in innovation by refreshing your old framework, presenting new items, changing the work process, or adding new strides to the cycle. Your framework may likewise require new elements to address your clients’ issues.

In any case, with custom programming, you ought to do your math ahead of time and have a reasonable picture of your prerequisites.

Additionally, the time expected for programming improvement with insignificant necessities will be undeniably less, which will help you in beginning your business immediately, right away.
Reach out to OCloud solutions for custom programming services. Get in contact with us today!