Case Study | Hype.ai

POPULAR FEATURES

Easy to use:

It is a user-friendly platform that makes it for everyone. From professional marketers to beginners, people with minimum experience can generate excellent content.

Improved quality:

One of the key features has to be its quality content. It generates content that resonates with your brand's audience.

Increases productivity:

You can get more done with the help of AI. With just a few taps, you get done with all your marketing stuff.

PROJECT REQUIREMENT

HYPE approached us with a vision to create a powerful website that could generate marketing content for brands by leveraging AI. They had the following key requirements that we were more than ready to deliver on.

First and foremost, HYYYPE needed a brand setup feature that would make configuring their tool easy.
To develop a streamlined product data management feature that would give HYYYPE easy access to essential product information to generate fantastic content.
A user-friendly website design that was both visually stunning and intuitively easy to use was essential.
Finally, an intuitive subscription model increased user likeability and added up to a delightful user experience.
With these requirements in mind, we set out to create a website that would revolutionize the way brands create marketing content.

OUR APPROACH

At OCloud Solutions, we adopted a holistic approach to address HYPE's requirements effectively.

To Improve User Interaction

We prioritized User Interface/Design to provide HYPE with a clear vision of the website’s final look and feel. This aligned our process and expectations, ensuring a well-scoped project.

Agile Collaboration for Success

Using agile methodology, we ensured client satisfaction through regular sprint demos, enabling swift feedback and iterations. This approach allowed us to seamlessly incorporate all requirements into the final product.

PROJECT SUCCESS

The following was achieved with the deliverables:

During the development phase, we encountered a challenge with the OpenAI models' content generation speed. Speed is an important parameter for the success of the website. To overcome this, our team explored various models tailored to different use cases, significantly accelerating content generation.
To enhance the creative workflow and give more options to HYYYPE users, we implemented parallel processing, empowering users to obtain multiple outputs from a single brief.
To have a workable subscription model for HYYYPE, our team added a credit-based subscription model. Under this model, each user subscribes to a monthly/yearly plan and gets credits. These are then used for generating content. With this model, the user can determine the use of the app according to their content needs.

RESULTS

OCloud Solutions successfully transformed how creatives and businesses collaborate.

Through our combined efforts, we successfully delivered the HYYYPE website on time. Within a few months, the website gained tremendous traction, with over 1000 active users. This milestone not only showcased the shared accomplishments of the HYYYPE and OCloud Solutions teams but also reinforced the stability and reliability of our product.

With minimal reported issues, our seamless product delivery empowered HYYYPE to harness the website's full potential. By leveraging our expertise in user-centric design, agile development, and innovative AI solutions, we helped HYYYPE revolutionize the content generation landscape for brand marketing.